Glossary
Real Estate CRM Follow-Up Glossary
Plain-language definitions for the terms that decide whether leads keep moving or disappear inside the CRM.
CRM Reactivation
The process of segmenting and reviving old CRM opportunities already paid for.
Follow-Up Gap
A place where a real-estate lead loses momentum because no clear next action happens.
Lead Routing
The rules and accountability that decide who owns a lead and what happens next.
Next Action
The specific follow-up step assigned to a lead, with an owner and timing.
Nurture Discipline
The operating rhythm that keeps long-cycle leads from disappearing inside the CRM.
Speed to Lead
How quickly a team responds after a new lead raises their hand.