The 30-day real-estate database reactivation sequence

A reactivation sequence should not start with a blast.

It should start with cleanup.

Week 1: inspect and segment

Look at source, stage, owner, last activity, and whether the record has a believable next action.

Week 2: prioritize

Choose the segments most likely to produce useful conversations.

Week 3: message with context

Use short, human prompts that match the lead’s original intent.

Week 4: route replies and review

The real work is making sure replies go to the right person quickly and that the next action is visible. Hotlist can install and manage this rhythm as your Tech Concierge.