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Speed to Lead3 min read
What a good speed-to-lead SLA looks like
How to think about first response, second touch, source differences, and missed-response escalation.
JA
Johnny Apple
/82 words
Speed to lead is not just a stopwatch.
A good SLA defines the response expectation, owner, escalation path, and follow-up cadence after the first touch.
A practical SLA includes
- Expected first response by source
- Who owns the lead
- What happens if no response occurs
- When the team lead is alerted
- What the second and third touch should be
Fast response without follow-through still creates gaps. A Lead Follow-Up Audit maps where that happens on your team.
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